While researching typography I came across an artist called Oliver Jeffers and took an interest in his illustrated book called 'Once upon an alphabet'. I thought this would be useful research as I'm looking at lettering and thought it could be a kind of food for thought piece of work. I really like the lettering that he's created in this book along with the quirky illustrations he's done along with the lettering, the colours that he used to make the message come across about what each letter stands for shows really well and communicates with the audience.